Digital marketing has taken over the world for the past two decades and as time passes by, more digital marketing channels are emerging. These channels have further allowed a one on one customer-marketers-business owners’ communication effortlessly.
Email marketing is one of the oldest forms of digital marketing which has been abandoned by many, but do you know that email marketing still remains arguably the best way to create awareness for your brand and also increase your sales? If you doubt this, then read reviews and feedback from ReviewsBird.com about business owners who have used email marketing as their marketing strategy.
What makes email marketing very effective is the fact that you have taken your business directly to the mailboxes of potential customers. It is an effective marketing strategy for every company and even the service companies are not left out. Are you ready to start your email marketing? Below are 5 effective email marketing campaigns you should run:
1. A welcome email is a must
You must have heard about welcome emails, but maybe you haven’t used them before. A welcome mail is very important, and it is your best way to make a good and lasting first impression on your potential customers. It should be the first email your subscribers should receive, and it should not just be a piece of words put together. Your welcome email content should be one that would be compelling and memorable.
2. Give your customers an educational email
What better way to educate your customers about your products and also market it at the same time? The educational type of email campaign should contain important information about your brand, and it’s a great marketing tool. You get to educate those who are not familiar with your brand and products by giving them various reasons to patronize you.
3. Send promotional emails
Sending a promotional email is a very effective way to get the attention of your customers and customers to be. The promotional email contains discounts, coupons, and other bargains that will favor your customers. People love free thi8ngs, and they’d love to know of discounts, promos, etc., so let your customers be aware.
4. Send emails during the holiday period
This is one thing banks are very good at. They send goodwill messages during the festive periods. This can be incorporated into your business, and it is a very good way to keep your customers happy. Let them know you care and wish them well during every festive period.
5. Send a thank-you email
Showing appreciation has always been a better way to keep them coming back. As you send those emails to your clients, some will patronize your brand and sending them a “thank you for patronizing” email will keep them coming back, and may even compel them to refer their friends and loved ones to you.
Email marketing has remained one of the best strategies to get clients to patronize your brand. You can decide to do it daily, weekly, or monthly. It serves as a reminder to them about your brand, and has been proven to be very effective.