International Journal Of Digital Advertising and marketing And Retailing (IJEMR)

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NEW.Chapters 12, thirteen and 14 had been completely rewritten to replicate the move from traditional advertising communication tools to the best way practitioners present describe IMC online: owned, paid and earned media. Studies revealed in 2003 and 2004 reported that 25 {3e2952c8a4bde0ac8c3ae46f8a4ad86d5fd4124e259ca9c544758e6ad88728db} of e-commerce sites don’t display a phone quantity clearly on the customer service page; 49 percent of online shoppers couldn’t readily find the answers to a question; and 88 percent of buyers abandoned their on-line procuring carts earlier than reaching the checkout.

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