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Digital advertising and marketing, the promotion of merchandise or manufacturers through a number of forms of digital media, differs from conventional advertising in that it uses channels and strategies that allow a corporation to analyze advertising and marketing campaigns and perceive what is working and what is not – typically in actual time. This course covers the core ideas of Digital Advertising reminiscent of Search Engine Optimization (SEO) , Social Media Advertising and marketing, Pay-Per-Click on (PPC), Web site Conversion Fee Optimization, Internet Analytics, Content material Advertising and marketing, Cell Advertising and marketing, Electronic mail Marketing, and Digital Advertising and marketing Strategy.
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