6 MARKETING STRATEGIES THAT WILL SCALE UP YOUR ECOMMERCE STORE

An e-commerce store that is not attracting sales might seem like a bad investment to the store owner and this could be discouraging.

The Collected.Reviews platform has a lot of online users posting links to their stores. However, when people take a look at the store, before proceeding to check out an order, they want to read customer feedback but the store has little or no sales and there are no feedbacks to assure the customer that the product is reliable.

If you own an e-commerce store, then you will want to know these marketing strategies that can help you scale up your store.

1.      Search Engine Optimization (SEO):

Search Engine Optimization is one very vital strategy to improve your e-commerce store. Even if your store is well organized with a good user and graphics interface, if the content of the store is not SEO optimized, it makes all the effort in building the store almost useless because SEO is how you attract internet users to take a look at your store, whatever you have on the store will only help you funnel these users to become customers. SEO promotes the visibility of your store on search engines like Google, …

5 Types Of Email Marketing Campaigns You Should Be Running

Digital marketing has taken over the world for the past two decades and as time passes by, more digital marketing channels are emerging. These channels have further allowed a one on one customer-marketers-business owners’ communication effortlessly.

Email marketing is one of the oldest forms of digital marketing which has been abandoned by many, but do you know that email marketing still remains arguably the best way to create awareness for your brand and also increase your sales? If you doubt this, then read reviews and feedback from ReviewsBird.com about business owners who have used email marketing as their marketing strategy.

What makes email marketing very effective is the fact that you have taken your business directly to the mailboxes of potential customers. It is an effective marketing strategy for every company and even the service companies are not left out. Are you ready to start your email marketing? Below are 5 effective email marketing campaigns you should run:

1.  A welcome email is a must

You must have heard about welcome emails, but maybe you haven’t used them before. A welcome mail is very important, and it is your best way to make a good and lasting first impression on …

Challenges in the E-commerce industry

Online shopping has gained popularity worldwide mainly due to the convenience it offers. It is easier and quicker to buy products right at your home’s comfort than it is to visit brick-and-mortar stores. Online stores make it possible for a shopper to compare items without spending much time having to walk around through the streets to the supermarket and around the supermarket shelves. In addition, online stores also allow a client to read client reviews and know whether the particular products meet their expectations. You can also use review sites to know which online store is good to shop from. For example, you can visit the review site Britainreviews.co.uk and look at software solutions companies online reviews. Avoid the negatively reviewed companies, and this way, you’ll get a dependable software solution company. Some of the challenge facing the e-commerce industry are discussed below.

Lack of online verification for clients

In online stores, the authenticity of new clients is always questionable. When a new client signs up, e-commerce sites only have the phone number and address of the client and no other way to recognise them. If the new client is a scam-client and makes an order to a fake …

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